Interdependence/Competitive
Coke/Pepsi keep each other in business
Strategic Alliance
Must make jointly decisions
Survival of interdependence
Trust is important
Charles Darwin said "Survival of the Fittest"
Interdependence
Can't do things to the best of your ability alone. You do best when working together
Strategic Alliance
Trust is key
We come together when we need to
An example is after 9.11
The market place wear everything comes together
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